"Everything starts with a story." - Joseph Campbell
When we look at human’s earliest writings or even pictographs, we see them telling stories.
We know this to be true. When you return to work each Monday, you probably get asked, “How was your weekend?” You don’t then list out a set of facts. Most likely, you tell a compelling story to reveal why your weekend was either amazing or horrible.
Every year companies spend billions of dollars on branding — logos, color palettes, taglines, and more — yet they often spend little to no time on the most important piece of... Continue Reading