Influence and persuasion are not the same thing
The key to changing hearts and minds

When you’re advancing in a corporate environment, you spend a lot of time hearing about persuasion and influence as being big factors in determining your success or failure in the company. That’s very true.

However, many people make the mistake of thinking that persuasion and influence are the same thing. That, my friends, is far from the truth. Yes, they are both a means to an end and many times they involve swaying opinions.

But, there is one thing that  influence has and uses, that persuasion does not use, and that is your reputation.

What do you mean, my reputation?

I mean that anyone can persuade another person with some slick graphics and the right words. But, when you’re working on changing minds through influence, it is likely that the people you’re working with know you, or at least they know your reputation. Influence involves trust and a relationship, where persuasion deals more with solid facts and figures which are manipulated to get the desired outcome. When it comes to influence, your reputation is your best asset.

How do I know what my reputation is here?

The simple answer is to ask those people whose opinions you trust. The slightly more complicated way to go about gauging your influence and reputation is to judge the reactions you receive to your presentations when you’re trying to maximize your influence. If people are open to hearing your suggestions right off the bat, you probably have more influence, and thus, a better reputation. 

What if I have a bad reputation?

Boy, do I wish there was an easy way to fix this, but there isn’t. If your current reputation isn’t all that favorable, you’ve got some hard work ahead to change people’s perceptions of you and your work. This is one area where you don’t want to try to find an easy work around, because it will come back to bite you in the end.


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From regional manager to international executive with quadruple the pay, Karen Keller’s unique blueprint carefully outlined the step-by-step process for creating high-impact influence and let me know when I was being influenced in a way that didn’t serve me.
Lloyd Moore
Global Director Supplier Quality & Development - Lear Corporation – South Carolina