Business Check-Up: How to Put Yourself in Your Customer's Shoes
Karen Keller
When it comes to running a business, there is so much to think about. Organizing and keeping on top of daily operations, marketing, bookkeeping, customer service, employees, vendors, etc. It all pretty much takes up a business owner's time. These are definitely important areas to focus on but when have you (or have you ever) made a point of literally stepping outside of your business and into the shoes of your customer to see how your business is perceived?